I was so excited to see that Sleek have launched a sweatproof, oil-free, full cover foundation in 24 shades. When choosing foundation you really need to test and swatch for yourself before finding the shade that’s right for you.
As soon as this foundation launched, I hot-footed down to one of the largest Superdrug Stores in Bristol to find my shade, and hopefully my new favourite everyday foundation…
… instead of finding my shade, this happened…
It was lovely of Superdrug to offer to look into this for me.
Sadly it wasn’t that fruitful.
In this day and age, this surprised and angered me. Men and women in the BAME community are marginalised in every aspect of our lives.
All I want is to buy a little bit of makeup without feeling like an alien in the beauty aisles.
I am not going to stand for this. My fellow BAME women shouldn’t either.
I couldn’t just let it go. So here’s what happened next.
When are BAME women & men going to be able to walk into a store and have the same options as White people? When are we going to be treated like regular beauty consumers?
Ladies & gents… let’s get this investigated by Sleek. If the stores with exclusivity don’t stock all shades for us to try before we buy then Sleek need to reassess their sales channels.
Can you tweet me a picture of your local Sleek concessions and location. I’ll collate them on a map view to show where we need more representation.
Let’s show Sleek and Superdrug that we want to see the full range available in store!
Hit me up on the socials.